A common challenge most learning leaders face is how to direct their learners to relevant content. Whether they’re industry giants like YouTube and Netflix or smaller organizations, companies must employ strategic approaches to make relevant content easily discoverable to their audiences.
The Brainier LMS allows you to create effective and engaging custom HTML pages for your learners. These pages can play a pivotal role as you promote professional development and enhance the overall learning experience within your organization.
Here are 10 tips for designing custom pages that cater specifically to your learner’s needs, fostering a culture of continuous learning, and supporting their career growth.
1. Be Intentional
Be deliberate about how your pages are organized. The home page should link to other pages that house additional content and information. Those pages should in turn link to additional pages or LMS features. Crosslinking increases the pages your learners visit (i.e., their level of engagement). Give innovative features like social learning and leaderboards visibility by embedding the corresponding gadgets in your pages.
2. Simplicity is Key
Prioritize simplicity in your design and content presentation to avoid overwhelming learners with excessive information. Keep the pages clean, uncluttered, and focused on what’s most relevant to them.
- Use Bold, Italics and larger font sizes sparingly. These should be used only for headings, subheadings, and smaller chunks of information (one sentence or less).
- Remember that leaving some white space gives the eyes space to breathe and take in the information. Allow your learners some breathing room to digest what’s in front of them.
3. Focus on Readability
Along with a simple design, use readable fonts and appropriate font sizes to enhance the readability of your pages. Stick to simple Sans Serif fonts like Arial, Helvetica, or Verdana. These fonts are easier to read on screen than Serif style fonts like Times New Roman. Stick to white or very light background with a black font. Save colorful content sections for highlights. Break down information into easily digestible sections and use bullet points lists to present key details effectively.
4. Clarity
A successful landing page for learners should provide clear and concise information about available courses, training opportunities, and learning resources. Learners need to quickly grasp the value of the content offered on the platform. Focus on communicating the benefits of the courses and how they align with learners’ professional goals.
5. Learner-Friendly Design
A learner-friendly design is crucial to ensure learners can easily navigate the pages in your LMS and find relevant information without confusion. Use a clean and intuitive layout with well-organized sections for different courses or training materials. Implement clear headings, bullet points to guide the eyes. Leverage clear, expressive images and icons to enhance the user experience.
6. Consistent, Engaging, and Familiar Branding
Maintaining consistent branding throughout the pages of your LMS helps create a sense of familiarity and reinforces the company’s identity. Incorporate the company’s logo, colors, and other visual elements to establish a connection between the LMS and the company’s brand.
7. Calls to Action (CTA)
A clear and prominent call to action is crucial for guiding learners to take the desired steps, such as enrolling in courses or accessing specific content. Use a visually appealing button or link that stands out from the rest of the page’s elements.
Tip: Using your company’s primary color in a button is an easy way to add some flair and familiarity to your pages.
8. Content Relevance
Tailor each page’s content to cater to the specific needs and interests of learners. Different departments or roles within the organization may require different training, so ensure the courses highlighted on each page align with the respective target audiences.
9. Regular Updates
Regularly update the pages with new courses, training opportunities, or relevant resources. Highlighting fresh content encourages learners to return to the platform and explore additional learning materials. Building and maintaining momentum is crucial after the launch of your LMS.
10. Leverage Gamification and Social learning
Make use of the badges, points, and leaderboards built into your LMS. Doing so can boost learner motivation and engagement in the learning process.
Final Thoughts
Launching your LMS is just the beginning as you set out on your mission to create and foster a workplace culture that prioritizes growth and self-development. Be intentional about how you present and deliver content to your learners. The delivery of L&D content will play a key role in your learners’ level of engagement and buy-in.
The Brainier LMS has built-in robust custom HTML functionality to help you reach your L&D goals. Be creative with this resource as you Educate, Engage, and Empower your learners to future growth.
