Who Owns Customer Training?
The “Why” and “How” of a Customer Learning Program
One clear sign of a mature brand is how the company views its relationship with its customers. The presence of a customer-facing learning program is evidence that they are interested in being part of the customer’s long-term success. The customer relationship dynamic is similar to typical employee learning and development programs with some notable exceptions. Offering a formal learning program to this group is an excellent way to maintain a customer relationship and ensure their engagement.
This eBook identifies the 4 typical stakeholders of a customer training program, how they can contribute, and what meaningful collaboration can look like. It also examines the “why” of a customer training program through both a subjective and objective lens. And, finally, we break down the WIIFM (“What’s in it for me?”) of a customer training program.
In this eBook, we look at the necessary elements of creating and maintaining a successful customer training program in an organization. Topics include:
- Identifying the typical stakeholders
- How they can contribute given their area of expertise
- Why learning analytics are vital for success
- Why goal-setting is an un-skippable step
- Where it often goes wrong
![](https://i0.wp.com/www.brainier.com/wp-content/uploads/2024/06/Customer-Training-Thumbnails.png?fit=870%2C543&ssl=1)
See how The Brainier LMS can help your organization with a personalized demo.